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CleverTap Software
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies at scale. The platform provides features such as flows, pivots, A/B testing, user segmentation, funnels, cross-channel marketing tools and more. Marketers can create customized, targeted marketing campaigns that include push notifications, triggered messages and scheduled offers. Customer insights help decide which message works with what segment of users. Users can correlate and visualize data across multiple sources on one single dashboard.
CleverTap includes visitor user profiles that are complete with demographic data, user activity, event interactions, responses and usage history. Marketers can compare user behavior and analyze how users move through the sales funnel. App uninstalls can also be analyzed to personalize win-back campaigns. CleverTap can send messages through multiple channels of engagement including push, in-app, SMS and email.
