Taboola is a cloud-based content discovery and marketing platform that helps businesses of all sizes manage customers and website traffic. Designed for both Business to Business (B2B) and Business to Consumer (B2C) implementation, it enables tracking user behavior and interests to deliver relevant content. Taboola helps businesses increase brand awareness by connecting with the right audience. Designed to help distribute content across all web platforms, it facilitates advertising management, web traffic monitoring, reader behavior analysis, campaign management and allows WordPress integration.
Taboola is a cloud-based content discovery and marketing platform that helps businesses of all sizes manage customers and website traffic. Designed for both Business to Business (B2B) and Business to Consumer (B2C) implementation, it enables tracking user behavior and interests to deliver relevant content. Taboola helps businesses increase brand awareness by connecting with the right audience. Designed to help distribute content across all web platforms, it facilitates advertising management, web traffic monitoring, reader behavior analysis, campaign management and allows WordPress integration.
Specifications
Business Size
Mid-Market
Customization
Yes
Deployments
Cloud
Language Support
English
Platforms
Product Details
Features
Segmentation & targeting
Content filtering
Traffic and conversion tracking
Email automation
Mobile ready templates
Email tracking & analytics
Real time reporting & analytics
Audience tracking
Dashboard views
Multi-campaign management
Advertisement management
Dynamic content
Web traffic monitoring
Social network marketing
Social media engagement
Drip campaigns
Multi-channel marketing
Audience engagement monitoring
Complete end to end personalization
Revenue management
Benefits
Taboola helps businesses to connect with the right audience, facilitating better engagement with the right readers.
The solution helps businesses publish content on some of the world’s most renowned websites and minimize their dependency on social networks.
Taboola offers comprehensive reporting tools that help businesses monitor live performance of their content across web channels.
Businesses can efficiently target their B2C and B2B audiences and run separate advertising campaigns for these platforms.
Taboola uses an advanced predictive engine that can process inputs from multiple sources to match readers with the type of content they like.
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