Highlights : About Spektrix
Access Control & Barcode Scanning
Agency Reporting
Priority Booking
Fixed Seat Subscriptions
Cardholder Wallets
Merchandise Sales
Product Details
Features
Merchandise Sales
Pledges & Legacies
Pick-up Transactions
Contextual Help
Automated Pre- & Post-show Emails
Customer Segmentation
Relationship Mapping
Recommended Events
Login via Facebook
Activity Management
Scheduled Reporting
Report Builder
Social Media Integration
Invitation Tracker
Email Marketing
Customer Timeline
Benefits
Loyal Audience
Building a lasting relationship with your audience is one way of ensuring that you keep your bottom line healthy. Spektrix assists you in this regard with its personalization tools and offers and promotions customizer. The former lets you treat your frequent attendees with the VIP service, as you know their requirements and preferences already. Meanwhile, the latter enables you to entice audiences to spend more by providing them with rewards for their loyalty.
Relevant Campaigns
All-encompassing campaigns do a good job at converting casual lookers-on but targeted marketing efforts raise the bar higher. This is something that Spektrix is aware of and it wants to impart that to your organization. That is why it has audience segmentation tools for categorizing your audiences. This enables you to create campaigns that can encourage them to behave in a way that is beneficial to your group, thereby aiding you in getting a healthier bottom line.
Measurable Success
Spektrix has a host of reporting features that assist you in understanding how successful your marketing efforts are. These provide you with different metrics that can tell you when you are doing something right or when you need to augment your current strategies. By accessing these numbers, you can better plan for your successes.
Donor Discovery
Spektrix has a CRM component that allows you to discover relationships between your frequent supporters and other members of the audience. When you put it at work, you can identify individuals who are most likely to donate or give gifts to your organization. From there, you can strategize on how to get them aboard and to retain their support.