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Spark by Marketo

Name: Spark by Marketo
Rating: 4.5 (2 reviews)

By Adobe

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Highlights : About Spark by Marketo

Marketing automation

Inbound marketing

Event marketing

Social marketing

Sales insights

Marketing budgeting

Revenue modeler

Anonymous retargeting

About Spark by Marketo

Spark by Marketo is a cloud-based marketing automation solution that caters to small businesses across various industry verticals, helping them manage their marketing campaigns. Spark helps businesses generate sales leads and drive growth by managing the related operations. Spark helps marketers to score and nurture leads, develop and manage online marketing campaigns and have information about the results of their marketing investments. The marketing automation solution can integrate with user's existing CRM solution, helping manage productivity and communication between the marketing and sales departments.Using Spark, small businesses can create and execute professional inbound and outbound campaigns, helping them find new customers, build relationships and close on business deals. Spark also provides users various reporting and analytics features like Marketo Moments that help them determine the impact of their campaigns.

Specifications

Business Size

Mid-Market

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Marketing automation

Inbound marketing

Event marketing

Social marketing

Sales insights

Marketing budgeting

Revenue modeler

Anonymous retargeting

Opportunity influence modeler

Success path analyzer

Sales intelligence

Progressive profiling

Retargeting

Predictive content

Push notifications

Business analysis

Marketing calendar

Campaign planning

Campaign segmentation

Conversion tracking

Custom forms

Customizable reporting

Customizable email & landing page templates

Data import

Data mapping

Data visualization

Email tracking

Mobile integration

Multi-channel management

Pipeline management

Real time data

Real time notifications

SEO management

Social media integration

Third party integration

Visitor tracking

Website integration

Workflow engine

Activity dashboard

Multi-campaign

Advertising management

Prioritizing

Customer segmentation

Visual analytics

Program & campaign analysis

Conversion rate optimization

Data import/export

Drag & drop

Custom landing pages

Demographic data

Social network marketing

Event triggered actions

A/B testing

Drip email marketing

Email templates

Landing page templates

Location tracking

Multi-channel marketing

Scheduled emails

SMS marketing

Social advertising

Web forms

ROI analytics

Event triggered email

Email delivery tracking

Campaign dashboards & reports

Lead segmentation

Click-through tracking

Reporting & analytics

Email preview functionality

Campaign management

Campaign performance reports

Lead management

Collaboration tools

Customer engagement engine

Behavior tracking

Customer experience management

Email marketing

Lead nurturing

Visitor targeting

Campaign scheduling

Email nurturing

Benefits

Marketing automation

Create, automate, and measure campaign effectiveness across channels.

Email

Engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

Mobile

Communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

Social

Integrate social media platforms to find new leads and turn them into loyal customers.

Marketing analytics

Analyze the impact of the business and improve weak areas based on visual reports and analytics.

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