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SOOMLA

Name: SOOMLA
Rating: 4.5 (2 reviews)

By SOOMLA

1243 Interested

Highlights : About SOOMLA

App Monetization

Bid Distribution Analysis

Engagement Monitoring

Full Transaction Diagnostics

About SOOMLA

SOOMLA is a cloud-based in-app advertising platform designed to help businesses estimate marketing budgets and track ad performance through the measurement of an ad’s lifetime value (LTV). Key features include data pipelining, ad attribution, KPI tracking, audience segmentation, A/B testing, and reporting. The solution comes with an advertiser breakdown tool, which enables publishers to visualize eCPM decay and distinguish between high and low paying ad networks. SOOMLA lets team members evaluate multiple ad LTV models for every network, which enables them to analyze the ROI generated from different traffic sources and campaigns. Using the bid distribution analysis feature, managers can track bid levels and the volume of ad impressions for an individual network, platform, location, or ad type. SOOMLA provides integration with various third-party ad networks and product analytics platforms, such as AdColony, Aerserv, Amazon Advertising, Applovin, Chartboost, PubNative, Unity Ads, Upsight, Facebook Insights, AppsFlyer, Amplitude, and more. The solution also offers an ad control tool, which lets publishers monitor the ads that impact revenue churn and reduction in sales volume.

Specifications

Business Size

Startup

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

App Monetization

Bid Distribution Analysis

Channel Attribution

Cohort Analysis

Engagement Monitoring

Full Transaction Diagnostics

Funnel Analysis

In-App Events Tracking

Trace individual transactions

eCPM Decay Tracking

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