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Selligent Marketing Cloud

Name: Selligent Marketing Cloud
Rating: 4.5 (2 reviews)

By Selligent Marketing Cloud

1105 Interested

Highlights : About Selligent Marketing Cloud

Contextual Personalization

Update Content When Message Is Opened

Behavior-Based Offer Targeting

Campaign Management

Validation And Proofing Tools

Template And Permission Controls

About Selligent Marketing Cloud

Selligent is a cloud-based marketing automation solution designed to help businesses create and manage marketing campaigns via email, text message, social networks, websites and through customer care channels. The solution serves businesses of all sizes across the retail, entertainment, media, hospitality and financial sectors. Key capabilities include contextual personalization, behavioral targeting, campaign management tools and response analysis. The multichannel consumer profile feature allows marketers to capture customer details from different platforms and build centralized client profiles for targeted marketing campaigns. Selligent's email marketing tool is equipped with content authoring, batch processing, a survey builder and deliverability monitoring tools. Marketers can also send promotional messages via SMS and in-app push notifications. The social campaigning feature allows marketers to promote campaigns and engage with customers through social media platforms like Facebook, Twitter and Pinterest.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud

Language Support

English,German,Spanish

Platforms

Product Details

Features

Contextual Personalization

Update Content When Message Is Opened

Define Complex Logic

Behavior-Based Offer Targeting

Campaign Management

Validation And Proofing Tools

Template And Permission Controls

Customizable Dashboards

Automated Responsive Design Content Rendering

Open Architecture Integration

Automated Content Assembly From Profile Data

Personalize Web Pages When Customer Browses

Real-Time Behavior Tracking

Simple Segmentation

Intuitive Journey Map Designer

Frequency And Prioritization Controls

Real-Time Reporting And Performance Monitoring

Site Analytics

Universal Customer Profiles

Benefits

Deliver Contextually Personalized Messages And Content

To effectively convert more customers and nurture more profitable customer relationships, Selligent provides users with the capability to send and deliver the right messages and content to the right people at the right time and place.

Customer Behavior Tracking

As previously mentioned, Selligent assists users in automatically personalizing messages and content based on customer behavior or action.

Simple Segmentation Of Audiences And Customers

Selligent’s capability to track customer behavior permits users to segment their audiences and customers. They will be able to use the data collected from website activities and actions by customers, including their purchase histories to analyze customers and organize them into groups or segments.

Manage Campaigns From One Platform

With Selligent, users can create, test, launch, and optimize omnichannel marketing campaigns from one platform.

Generate Universal Customer Profiles

Summing it up, the omnichannel marketing platform provides users with the capability to associate behavioral, situational, customer survey data, and other data types to universal customer profiles.

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