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Salesforce Social Studio

Name: Salesforce Social Studio
Rating: 4.5 (2 reviews)

By Salesforce

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Highlights : About Salesforce Social Studio

Listen and analyse.

Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.

Plan and publish.

Plan, execute, and track social media marketing campaigns. Customise and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness across distributed teams.

Engage and connect.

Respond to your customers in a timely manner with compelling content. Monitor your owned social channels and participate in conversations at scale. Organise discussions and topics, and automatically label, classify, and assign posts in order to route and prioritise work across teams.

Showcase your digital presence.

The Marketing Command Center is a multichannel hub with customisable displays, providing live, up-to-the-minute details about what’s happening across your digital marketing strategy.

Manage your social strategy from any device.

Transform customer experiences by connecting social to the Customer Success Platform for a unified view of every customer. Sales and service teams can engage with fans and followers quickly and more efficiently on the customer's channel of choice.

Connect natively to the Customer Success Platform.

Extend social listening, analysis, content marketing, and engagement across the Customer Success Platform. Use social insights to drive marketing decisions. Surprise and delight customers with social customer care. Find and connect to new customers faster with social lead generation.

About Salesforce Social Studio

Salesforce Social Studio is a product under the Salesforce Marketing Cloud that administers your marketing strategy across all social media channels. It helps businesses tap into the power of social media in its marketing, customer service, and sales organizations. Managing your community and scheduling posts is streamlined while critical communications are automatically forwarded to the right department in your company. Social Studio harnesses social conversations that enable businesses to listen, analyze, publish, and engage with customers on a personal level, which helps improve overall interaction, as well as better returns for the company as well. On top of that, the system is priced by a quote, and you get a price specifically tailored to your business needs and requirement. So far, the system integrates with Salesforce.

Specifications

Business Size

Enterprise

Deployments

Cloud

Language Support

English,Spanish,French,Italian,Portuguese,Dutch,Swedish

Platforms

Product Details

Features

Social Media Engagement

Campaign Feedback

Customizable Dashboards

Machine Learning

Image Recognition

User and Team Workspaces

Post Priority

Automatic Routing

Customer Service Cases

Role- and Group-based Access

Salesforce Mobile Apps

On-Screen Imagery

Campaign Results Tracking

Comprehensive Multichannel Customer View

Market Intelligence

ML Sentiment Analysis

Real Discussion Insights

Single Customer View

Content Management

Built-in Social Advertising

Benefits

Social Studio enables global collaboration letting you organize teams quickly and easily around campaigns, events, and regions on the right social platforms. A single solution gives you flexible content collaboration, creation, and social publishing. Here are some of its key benefits:

Gain relevant feedback

Social Studio ties reporting to your social accounts with feedback across your sales, service and marketing campaigns. This helps you collect market intelligence by listening in real discussions and mentions of your brand across networks. Drilling down each comment and post gives you insights for your marketing campaigns.

Drive community engagement

All social media engagement across your department is managed in a single platform. You can easily complete the picture of your customer in various digital channels, such as social and email, by routing social posts to your CRM platform. Processes for automatically routing customer activity are streamlined with features such as machine learning, post priorities, and gauge brand sentiment.

Streamline social media publishing

Managing your content across internal teams and ensuring brand consistency is streamlined. It simplifies drafting, sharing, scheduling, reviewing and approving content. Easily create workspaces and role- or group-based access to maintain security for your company’s social presence. The desktop and mobile apps give you easy access to trending topics and stock photos.

Optimize social and marketing monitoring

Customer feedback, campaign results, brand health, and customer interactions are tracked and depicted in real-time with on-screen imagery. Each customer relationship gets multichannel views where you can deeply explore each brand experience, email campaign, and social care comprehensively.

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