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Salesforce Marketing Cloud

Name: Salesforce Marketing Cloud
Rating: 4.5 (2 reviews)

By Salesforce

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Highlights : About Salesforce Marketing Cloud

Customer journey management

Drag-and-drop segmentation

1:1 content personalization

CRM and cross-channel integration

Predictive intelligence

Deliverability tools

About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities such as monitoring brand visibility, helping users publish interactive content, and building customer-focused advertising campaigns. The cloud-based system scales easily with any business and can help to harness the power of social media for any businesses irrespective of size or industry segment. Salesforce Marketing Cloud features 'Workspaces', a collaborative space for teams to engage. The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content. Salesforce Marketing Cloud helps to gauge each conversation that occurs online and use it as a tool for addressing feedback, gaining insight into brand perception, competitors, industry, products, and other business-relevant information. The solution allows users to use data analytics to publish relevant content based on information collected from social media. Salesforce Marketing Cloud is the first to be Twitter certified and is listed as a Facebook Strategic Preferred Marketing Partner.

Specifications

Business Size

Enterprise

Deployments

Cloud

Language Support

English,German,Spanish

Platforms

Product Details

Features

Customer journey management

Drag-and-drop segmentation

1:1 content personalization

CRM and cross-channel integration

Messaging for every step of the customer journey

Predictive intelligence

Comprehensive, real-time tracking and reporting

Goal setting & tracking

Lead capture

A/B and random-split testing

Deliverability tools

Pre-built templates and themes

MMS and SMS

Profile filtering

Customer experience building

Benefits

Unparalleled Infrastructure

Powerful, scalable platform trusted by the world’s leading brands

Flexible Data Model

Leverages data from any source, automatically imports and exports

Native CRM Integration

Seamlessly connects to Sales Cloud, Service Cloud, and more

Designed for the Marketer

Easy to use interface with intuitive drag and drop tools

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