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RO Innovation

Name: RO Innovation
Rating: 4.5 (2 reviews)

By Upland Software

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Highlights : About RO Innovation

Email management

Reference usage tracking

User access controls

Real time monitoring

Dashboard creation

Customizable approvals

About RO Innovation

RO Enablement, part of the RO Innovation platform from Upland Software, is a cloud-based customer reference and sales enablement software solution designed to support organizations with the acceleration of sales cycles. By enabling sales reps to leverage the necessary customer reference and sale marketing content, users are empowered to differentiate value, cultivate buyer trust levels and close deals more efficiently. With RO Enablement, customer reference and sales enablement content can be created, deployed, managed, and measured. Those references can be managed and accessed more effectively via a centralized content library that can be queried with the software's advanced, filterable search engine. Customers can then be activated at the right moments within the buying process by initiating engagement around their specific interests, with the ability to pre-package content within sharable microsites. Engagement activity with this marketing collateral can then be tracked in real time, with RO Enablement providing notifications and updates on a range of system events. Users can then monitor buyer engagement and identify content gaps with built-in quick report options, a from scratch report builder and dashboard data visualizations on program data metrics. Subsequent key features include a customizable system home screen for prioritizing tool access, plus the provision of automated multi-step workflows around the handling of customer reference request approvals. Additionally, RO Enablement provides a number of third party integrations for a host of leading sales CRM, marketing automation and customer engagement systems.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud, Open API

Language Support

English

Platforms

Product Details

Features

Loyalty program

Email management

Program notices

Reference usage tracking

Referral partner list

User access controls

Presentation management

Proposal management

Dashboard creation

Activity dashboard

Customizable approvals

Search functionality

Content library

Content filtering

Website integration

Real time monitoring

Engagement analytics

Tracking features

Real time notifications

Third party integration

Benifits

Customer reference and sales enablement content

RO Enablement is a cloud-based software solution for the creation, deployment, management and measurement of customer reference and sales enablement content.

Reporting capabilities

Reporting capabilities include quick report options and from scratch report builder tool, while dashboards also visualize system data and KPI metrics.

Tailor access to important tools and system activities

A configurable home screen allows users to tailor access to important tools and system activities, while real time notifications update on a range of events including when sales prospects engage with shared marketing materials.

Secured third party integrations

Secured third party integrations across CRM, marketing automation and customer engagement include support for leading software such as Salesforce, Marketo, Influitive, Gainsight, Microsoft Dynamics, Sugar CRM, Eloqua, Pardot and more.

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