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Qualtrics Research Core

Name: Qualtrics Research Core
Rating: 4.5 (2 reviews)

By Qualtrics

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Highlights : About Qualtrics Research Core

Multi-Channel Survey Management

Statistical Analysis

User Experience Monitoring

Perception and Awareness Research

Advertising and Message Testing

About Qualtrics Research Core

Qualtrics Research Core is a cloud-based research platform which assists small to large sized businesses with survey designing and customer engagement tracking. It includes multi-channel survey distribution, project management, real-time analysis and reporting. The application comes with a simulation tool that helps managers with pricing analysis and product configuration. With its panel management feature, team members can create buyer profiles, collect feedback and generate reports. Marketers can customize survey templates and run targeted campaigns as per location and purchase history. Further, the system allows users to analyze, represent and update data through charts and graphs.

Specifications

Business Size

Mid-Market

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Compensation Management

Statistical Analysis

Stats, Text, and Driver IQ

Competitive Benchmarking

User Experience Monitoring

Advertising and Message Testing

Perception and Awareness Research

Data Management

Multi-Channel Survey Management

Segmentation and Targeting

Naming and Concept Testing

Concept Testing

Shopper Research

Benifits

Simplified Market Research

Whether you are a beginner or an expert analyst, market research is never an easy task. With Qualtrics Research Core’s Stats IQ, you can decipher data, identify trends, and produce predictive models without the need to spend time in SPSS or Excel. This feature will guide you in identifying the strongest statistical relationships and translate the results in layman’s terms, so you can put them into action right away.

Actionable Insights Made Accessible

Actionable insights are often overlooked if you look at open text responses at face value. To help you get to the root of the problem without hassle, Qualtrics Research Core offers a Text IQ capability.

Optimized Marketing Campaigns

Ensuring the effectivity of your marketing strategies is not as complicated as it seems. Qualtrics Research Core eliminates the guesswork from the planning process using its Driver IQ function. Providing you with real-time data on your customers’ experiences, this tool will automatically correlate this information to prioritize the key drivers of your business. It can also predict the actions that will reap the best possible business impact to help you optimize your campaigns.

Reliable Storage of Customer Information

Other than providing you with in-depth statistics and reporting, Qualtrics Research Core can also serve as a repository of information that you may refer to in the future. It has an IQ directory that provides users with a live, organized chronicle of your audience’s emotions, sentiments, beliefs, and preferences.

Faster Multi-Channel Distribution

You can obtain crucial information on your business from various places, so it’s best to tap your audience on all possible platforms. Luckily, Qualtrics can support multiple distribution channels. Be it emails, SMS, mobile sites, social media, or IVR, you can embed your surveys wherever you desire. You may even opt to direct people to your surveys using QR codes. This is a great option for receipts, posters, and other print media. In addition, they purchase a panel of respondents in bulk from variety of vendors so that their database can scale with your needs well as accommodate niche projects.

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