Passendo is a programmatic email advertising network designed to meet the different needs of both advertisers and publishers. It is built to help advertisers create a brand and maintain an image with the internet’s most prolific demographic – email users. For advertisers, this platform simplifies the ad buying process for email-based ads. The software offers a string of features that are never heard before, such as Optimization by eCPM, Ctr and conversion pixel; real-time geography control; frequency control; and a plethora of creatives. Publishers or sellers can use Passendo to transform their digital newsletters into an income-generating stream that is easy to manage and highly powerful. Passendo primarily focuses on helping publishers and indirectly supports advertisers. Publishers can monetize their inventory through this SSP solution. Passendo currently has integration with many native DSP’s and partners such as Outbrain and Taboola. This means the platform assists publishers to sell/show ads on the inventory they can’t sell themselves and makes it possible to help globally.
Passendo is a programmatic email advertising network designed to meet the different needs of both advertisers and publishers. It is built to help advertisers create a brand and maintain an image with the internet’s most prolific demographic – email users. For advertisers, this platform simplifies the ad buying process for email-based ads. The software offers a string of features that are never heard before, such as Optimization by eCPM, Ctr and conversion pixel; real-time geography control; frequency control; and a plethora of creatives. Publishers or sellers can use Passendo to transform their digital newsletters into an income-generating stream that is easy to manage and highly powerful. Passendo primarily focuses on helping publishers and indirectly supports advertisers. Publishers can monetize their inventory through this SSP solution. Passendo currently has integration with many native DSP’s and partners such as Outbrain and Taboola. This means the platform assists publishers to sell/show ads on the inventory they can’t sell themselves and makes it possible to help globally.
Specifications
Business Size
Startup
Customization
Yes
Deployments
Cloud
Language Support
English
Platforms
Product Details
Features
Optimization by eCPM, Ctr and conversion pixel
Hosting of creatives
Real-time control geographically
Start date – end date
Real-time optimization
Volume Control optimization
Frequency Control
Self Service platform
CRM retargeting – upload and target you customer list
Benefits
High-Quality Editorial Environments
With Passendo, advertisers can place their ads only in high-quality editorial environments and enjoy an average of 19-second view time per newsletter. Your ads will also spend 1.28-second on time spent per landing page and a very low 1.22% bounce rate. The best part is Passendo’s guarantee that your campaigns will only run on newsletters of the highest quality and very extensive reach.
CRM re-targeting
In terms of optimization and control, Passendo provides you with a plethora of features that enables you to tweak your ads and campaigns to ensure that they reach your intended audience, from creatives, real-time optimization, start date to end date, frequency control, and CRM re-targeting to mention a few.
Integration
Passendo offers simple integration and you can insert its unique tag in your email templates, and dynamically target and optimize ads with programmatic rules. The optimal campaign is selected when the email is opened. The system operates on the email address which is the only unique ID linked to a real person. The email allows the platform to target the right ad at the right recipient. All data is made secure with an email hash that anonymizes the email address.
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