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Oracle BlueKai Software

Name: Oracle BlueKai Software
Rating: 4.5 (2 reviews)

By Oracle

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Highlights : About Oracle BlueKai Software

The Data Management Platform

Mobile Data Management Platform

The Audience Data Marketplace

Audience Analytics Suite

The BlueKai Partner Program

Documentation Management

About Oracle BlueKai Software

Oracle BlueKai is a cloud-based platform that assists small to large size enterprises with data management. Key features include consumer segmentation, campaign analysis and customer targeting. Marketers can use Oracle BlueKai’s audience builder tool to analyze data across devices, drive mobile first email campaigns, map the consumer purchase path and keep a track of conversions. With the ID graph feature, users can unite disparate consumer data and target audiences across devices. It provides campaign results by correlating the effect of online campaigns on offline sales and reporting buyer summaries. Additional features include data integration, data export, access management and custom reports.

Specifications

Business Size

Enterprise

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Documentation Management

Data Management

Data Security

Process Management

The BlueKai Partner Program

Audience Analytics Suite

The Audience Data Marketplace

Mobile Data Management Platform

The Data Management Platform

Modeling & Simulation

Metadata Management

Data Discovery

Big Data Analytics

Data Integration

Data Capture

Benefits

Helps you understand your audience and segment

Bluekai helps you understand your audience and segment them efficiently so you can improve your marketing campaigns that target the right audience. Gain deep insights on which of your campaign strategies are performing, uncover wasted impressions, and determine which devices drive the most conversions and sales.

Data Management Platform

Its Data Management Platform (DMP) can centrally organize a firm’s customer and audience data efficiently in the cloud to help conduct more personalized marketing campaigns across various channels and provide better results and higher marketing return on investment. The tool also runs the largest third-party data marketplace in the world to augment an account’s proprietary data with actionable data found on over 700 million profiles.

Complete enterprise data activation system

Bluekai, an Oracle company, is said to be the first complete enterprise data activation system when it comes to intelligent marketing in the whole world.

Data-driven marketing field

Bluekai has been at the forefront of the data-driven marketing field since 2008 when it launched the first data exchange the world and then later branched out to establish the first DMP for marketers.

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