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Moz

Moz

Name: Moz
Rating: 4.5 (2 reviews)

By Moz

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Highlights : About Moz

Content Management System

Keyword Search

Localization

User Management

Keyword Tracking

Rank Tracking

About Moz

Moz is a leading SEO tool provider that uses both basic and advanced research tools to improve your search engine optimization. In short, Moz offers keyword research tools, a SEO keyword generator, and link analysis that gives detailed data on your inbound links and link quality. The best thing about Moz is that it provides a vast selection of research tools. The list of options and features it offers may daunt even experienced users. Nevertheless, the vendor provides tutorials to help you improve you SEO program and understand more about SEO tactics in general. A technical support team is always one call away from solving queries and answering questions. Basically, Moz brings the top SEO tools under one roof and provides users with the resources and knowledge needed to use them and optimize their website. It is an ideal app that small businesses can use to attract traffic to their website. At the same time, you are not expected to pay enormous amounts to get grasp on its functionality – the pricing scheme is flexible, to say at least, and offers plans for businesses from all scales.

Specifications

Business Size

Small

Customization

Yes

Deployments

Open API

Language Support

English

Platforms

Product Details

Features

Advanced online marketing guides

Competitive analysis

Continual improvement

Keyword difficulty

On-Page recommendations

PRO Q&A forum

Weekly crawls and rank tracking

World’s largest SEO community

PRO training webinars

Open Site Explorer

Moz toolbar

Discounts on Moz seminars

Comprehensive Q&A database

Beta access to new tools

Benefits

Moz, focusing on search engine optimization, opens an opportunity for you to leverage your marketing in a valuable way without invading your customers too much. Here are some of its main benefits:

Explore relevant keywords

Moz helps you identify the relevant keywords that you can target for your software. This enables you to prioritize them in your SEO strategies. You can also import, export, and build keyword lists with the tool. It shows you detailed information about your lists such as its total volume, difficulty, priority, organic CTR and your score.

Site audit and crawl

Moz monitors if there are any issues in your site that block it from gaining high traffic. This includes missing title tags and broken redirects, among others, which can be shown on charts with breakdowns of issues. By solving these technical problems, you can ensure your site’s SEO performance and strategies to be more effective.

Enhance link building research

With new data added daily, Moz offers tools for link analysis, live link index, and competitor research. For instance, it offers you insights on weighing on high-ranking sites. It also helps you in understanding the value of how your internal and external links can impact rankings in SERPs.

Measure site rankings

To let you know which of keywords are performing, Moz empowers you to monitor your keyword’s ranking performance over a specific period of time, a week or a month. You can also track your competitor’s SERP movement to help develop yours and reveal any SEO strategy gaps.

Access instant metrics

Moz provides an SEO toolbar for you to view any SERP or page instantly. It lets you compare link metrics and examine your ranking potential with Domain and Page Authority. It also has an on-page highlighter, page overlay, and custom searches.

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