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Mintent

Name: Mintent
Rating: 4.5 (2 reviews)

By Mintent

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Highlights : About Mintent

Editorial calendar

Multi-channel publishing

Publish scheduling

Social media management

Brand management

Audience targeting

Content planning

User-defined personas

Content workflow automation

Content performance chart

Content cost assessment

Custom workflows

Custom creative brief

Asset library

Marketing automation integrations

CMS integrations

Social media integrations

Drag-and-drop workflow customization

Task assignment

Task management

Calendar filtering

About Mintent

Mintent is cloud-based content marketing automation platform which enables users to define audience personas, create content workflows, distribute content, and analyze content performance. The solution is designed for B2B and B2C organizations who wish to create engaging content for their target audiences.Mintent includes a content calendar which provides full visibility on deadlines and enables the scheduling of content months in advance. Personas can be defined to cover different audiences, allowing users to create targeted content and campaigns for specific audience segments. Custom workflows can be used to automate task delegation and assignment to specific individuals or roles, with users automatically notified when they are next in line.With Mintent, users can publish blog posts and new web pages or landing pages to their website, and schedule social posts to LinkedIn, Twitter, Instagram or Facebook. Content created in Mintent can be utilized in a range of other marketing automation systems, including Hootsuite and Wordpress. The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets. Mintent also allows users to store content assets, drafts, and shared files in an asset library, enabling the reuse of previously-created content.

Specifications

Business Size

Startup

Deployments

Cloud

Language Support

English

Platforms

Product Details

Benefits

Organization Information

Users can define personas with different demographics, organization information, and profiles to show creators who their content should be aimed at, and create content strategies based on themes, personas, and customer buying cycles.

Content Workflows

Users can create content workflows with assigned steps, and Mintent automatically notifies the assigned individual or role when their step is next in line.

Publish Blog Posts

Posts can be scheduled to LinkedIn, Twitter, or Facebook, and users can also publish blog posts or landing pages to their website.

Content Performance Chart

The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets.

The asset library allows users to store, search, and reuse content assets, shared files, and drafts.