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Kochava

Name: Kochava
Rating: 4.5 (2 reviews)

By Kochava

1375 Interested

Highlights : About Kochava

Mobile marketing

Audience Manager

Conversion tracking

Invoice management

Advertising management

About Kochava

Kochava is a real-time mobile attribution, analytics and unified audience platform designed to support the market research needs of digital marketers, analysts, advertising agencies, developers, and more. The solution can be used to monitor and inform on app performance and target user behavior around that, create cohorts and also administer the detection and prevention of app fraud. Harnessing what Kochava calls "granular and sophisticated" mobile marketing business intelligence data, the independent Kochava Unified Audience Platform (UAP) aids marketers with app campaign planning, targeting, activation, measurement and optimization. Its collection of tools, including built-in analytics capabilities, facilitate the performance of mobile app marketing while accurately monitoring Return on Investment (ROI) for each campaign. Through integration with networks, publishers and partners, marketers are better equipped to target the right audiences and gauge more closely how campaigns are performing. Alongside this is the Kochava Collective, which gives access to an international database of curated audience profiles. Marketers can search for tailored audience models pertaining to any media outlet and dip into a mobile data marketplace boasting a growing list of 1.8 billion unique device profiles. With features accessible via an online self service interface, Kochava Collective's Audience Explorer, Audience Builder and Audience Manager tools all combine to make tailored audience creation possible.

Specifications

Business Size

Startup

Customization

Yes

Deployments

Cloud

Language Support

English,German,Italian

Platforms

Product Details

Features

Mobile marketing

Audience Builder

Audience Manager

In-apps events tracking

Applications management

Customizable branding

Invoice management

Real time analytics

Advertising management

Social network marketing

Campaign analysis

Data profiling

Market segmentation

IP address monitoring

Self service portal

Engagement analytics

Benefits

Kochava is a mobile attribution and analytics platform that provides advertisers and marketers with real time visualizations for reporting app activity and campaign performance in terms of measuring ROI (Return on Investment).

The Kochava Unified Audience Platform supports marketers through the planning, targeting, activation, measurement and optimization of mobile app campaigns.

The Kochava Collective's independent mobile advertising platform presents users with a centralized, online self service portal for creating custom, pre-packaged, or lookalike audience profiles along with access to a multitude of advertising partners.

Prevent and detect mobile ad fraud with traffic verification, the Global Fraud Blacklist, and the Fraud Console while sending automated, customized, and attributable push notifications with Engagement.

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