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Kenshoo

Name: Kenshoo
Rating: 4.5 (2 reviews)

By Kenshoo, Ltd

1359 Interested

Highlights : About Kenshoo

Budget Management

Keyword Tracking

Campaign Management

Conversion Tracking

Analytics / ROI Tracking

Keyword Research Tools

About Kenshoo

Kenshoo is one of the industry leaders in digital marketing and connecting marketers to customers. Its solutions include social media marketing, search marketing and online advertising. The solution helps advertisers and agencies to effectively control and automate their online marketing. The Kenshoo Infinity Suite is a comprehensive suite that helps businesses discover best customers through expressed intent and interaction, engage through relevant messaging and convert by delivering transactions that meet customer’s needs as well as business requirements. It also helps organizations to retain customers and grow by demonstrating additional value, resulting in loyalty and advocacy. It simplifies cross-channel campaigns and ensures that organizations get the best return in their marketing investments through streamlined presses, cross-channel insights and granular targeting and setup options.

Specifications

Business Size

Mid-Market

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Visual/customizable dashboards

Targeting/Retargeting

Portfolio optimizer

Intelligent Campaign Automation

Portable Intent Data

Defined Cohorts

Scenario Planning

Advanced reporting and Forecasting

SEO Integration

Premium keyword tool

Flexible Bidding and Cross-channel Insights

Persona Libraries

Path-to-Conversion Insights

Simplified Budgeting

Benefits

Audience management and cross-channel feature

Kenshoo helps businesses discover their high-value customers/prospects that are most likely to convert by incorporating intent into audience targeting/retargeting. Cross-channel data can be activated for effective bidding and new audience based on profiles and traits of existing top customers. Audience management and cross-channel features allow executing scalable and automated audience targeting and advertisement on Facebook. Persona libraries save time and enhance performance by allowing easily saving, updating and reusing libraries of most influential and profitable target audiences.

Track progress

Businesses can track progress after setting specific goals and monitor it using custom metrics and reporting tools, while recommendations from reports help take appropriate action across campaigns. Customizable and visual dashboards show most important metrics at a glance. Kenshoo Anywhere app (iOS) helps monitor performance on the go so that users can stay updated from anywhere, anytime. The solution provides reliable forecasts and models to enhance conversions by leveraging marketing intelligence and data insights. Businesses get an idea of potential returns before actually making any changes to the campaigns, while the algorithms update regularly using machine-learning for better analysis and optimization.

Forecast budgets more accurately

The solution helps businesses to forecast budgets more accurately and gives them the ability to plan ahead for different scenarios. This enables organizations to make quick and more informed decisions and increase ROI. It maximizes efficiency and helps create and scale complex and large ad campaigns.

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