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Google Analytics

Name: Google Analytics
Rating: 4.5 (2 reviews)

By Google

1300 Interested

Highlights : About Google Analytics

Audience Data & Reporting

Cost Data Import

Universal Analytics

Search Engine Optimization

Data-Driven Contribution

Real-Time Reporting

About Google Analytics

Google Analytics is world’s most popular freemium web analytics service, used worldwide by thousands of companies. Since it was launched in 2005, Google Analytics has been imposing business intelligence standards, uniting a variety of premium analytical features both for traditional and mobile users. Focused on quality and functionality, Google Analytics works with a number of funnel visualization techniques, and summarizes data on high-level dashboards from where users can pull off various types of reports. What makes this platform unique is that it works with so-called Google Analytics tracking codes, which load larger JavaScript files from the web server, and set variables for each of them. Once the user starts browsing his website, the code is automatically loaded and collects relevant data from the browser. The activation of the code will also send cookies to users’ devices in order to gather anonymous ClientID information, and examine the actions that a particular user is performing on the website. As we mentioned before, Google Analytics is now available for mobile usage as well, and offers a specially developed Mobile Package with mobile site-ready tracking codes, including such that work with PHP, ASP.NET, Perl, or JavaScript Pages. Last, but not least, Google Analytics offers a life-time free package for individuals, startups and small businesses, and moderate, quote-based pricing for enterprises. This flexible payment scheme makes the platform available for all interested businesses, regardless of their scale, industry, or financial potential.

Specifications

24/7 Support

Yes

Business Size

Mid-Market

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Advertising Reports

Cost Data Import

Remarketing

Advanced Segments

Content Experiments

Custom Reports

Audience Data & Reporting

Custom Dimensions

Map Overlay

Social Reports

Universal Analytics

Filters

App Profiles

Crash & Exception Reporting

iOS and Android SDKs

Attribution Model Comparison Tool

Ecommerce reporting

Multi-Channel Funnels

Intelligence Events

In-Page Analytics

Site’s Speed Analysis

Campaign Measurement

Mobile Ads Measurement

Search Engine Optimization

Annotations

Dashboards

Real-Time Reporting

Browser / OS

Flow Visualization

Mobile Traffic

Traffic Sources

API

User Permissions

App-Specific Metrics and Dimensions

Google Play Integration

Product Integrations

Data-Driven Contribution

Goals / Goal Flow

Alerts

Event Tracking

Site Search

Benefits

Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

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