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Emarsys

Name: Emarsys
Rating: 4.5 (2 reviews)

By Emarsys

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Highlights : About Emarsys

Multichannel response & behavior

Match anonymous data to known contacts

True Personalizations

Cross-channel recommendations

Geo, store & product affinity

Recurring & triggered campaigns

About Emarsys

Emarsys is a comprehensive cloud-based B2C (Business to Consumer) marketing platform that fully maximizes customer value through data science and artificial intelligence marketing. With Emarsys, brands all over the world are able to deliver 1-to-1 personalized marketing to each customer so they can achieve and maintain truly personalized interactions. Emarsys B2C Marketing Cloud provides businesses with a very versatile setup that can be configured to effectively address their varying business needs and requirements and ensure the highest customer conversion and retention rate. From efficient and quick data collection and merging to transforming raw information into actionable insights, Emarsys gives you a solution that lets you connect with your customers at a very personal level and use that to further grow your business.

Specifications

Business Size

Mid-Market

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Cart recovery

Customer lifecycle analytics

Cross-channel & device

Social & Web data enrichment

Self-learning prediction algorithm

Lifecycle Scoring

Customer journey automation

Real-time messaging

Campaign reporting & Web engagement

Revenue impact report

Benefits

Emarsys comes with powerful features

Emarsys comes with powerful features that automate the data collection process from all sources, including all communication channels, behavior analysis, offline data, and CRM information among others. What you get is a very rich overview of your customers with all information centralized in a single profile and connects all interactions across every touchpoint attributed to that person.

Self-learning algorithms

Emarsys makes it easy for your to make sense of the tons of data, turning them into intelligent information that is easy for you and your team to comprehend. With Emarsys’ self-learning algorithms, the system automatically analyzes mountains of data and uncover insights that you could use to base all your subsequent business decisions and actions.

The platform enables you to automate the entire customer lifecycle.

Emarsys helps you create relevant messages from the first contact throughout the whole journey; then automate your responses using Emarsys advanced programs. The system can be set to deliver the right content based on schedule and triggers.

Communication channels

Emarsys lets you engage your customers across all communication channels including Email, SMS, Push, and Social Audience. You can even drive contact them even they are offline and resume engagement whenever they are back online.

Reporting and insights

Powerful reporting and insights enable you to know your customers more so you can target them like never before. Emarsys comes with powerful and robust dashboards that offer rich and detailed information that helps you track all areas of marketing performance and instantly make decisions and act intelligently and immediately.

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