Highlights : About DialogTech

Call Attribution

Customer Journey Optimization

Marketing Attribution

Custom Insights
Product Details
Features
Call Attribution
Conversation Analytics
Customer Journey Optimization
Integrations
Marketing Attribution
Hosted IVR
Custom Insights
Benefits
Described as a powerful feature of DialogTech is its call and marketing attribution.
Described as a powerful feature of DialogTech is its call and marketing attribution. With this feature, users can measure how their marketing campaigns and websites perform in terms of generating calls. The platform is using the Google Ads Extension Technology that provides users data as to which keywords have triggered calls. Google Ad extensions are the click-to-call buttons that are seen on Google paid ads. Furthermore, DialogTech has the capability to capture website interaction wherein it provides data on visitors’ site activities before, during, and after a call. It also gives the page from where the call was made. Having such rich-data analytics enables users to improve and fine-tune their marketing campaigns to drive more calls and increase ROIs.
Another feature of DialogTech is its conversation analytics.
Another feature of DialogTech is its conversation analytics. It has an advanced call filtering technology by which calls are sorted based on marketing source, spoken words, caller location, conversation tags, and franchise to gain valuable insights on what happened during calls and conversations and determine lead quality. This eliminates the time-consuming analysis of call transcriptions and recordings since the platform automatically add tags to conversations. Hence, sales managers would be able to evaluate the performance of their sales agents more effectively and check if they are following approved scripts or mentioning promos during calls.
Interactive Voice Response
DialogTEch is also using a sophisticated but easy to set up hosted IVR (Interactive Voice Response) that automatically qualifies phone leads before they are passed to the sales department. Furthermore, this IVR technology allows users to conduct market research, lead generation campaigns, and phone surveys without the need of getting assistance from IT specialist to set them up. This feature is configurable over the cloud/web and reduces company spending and costs because it replaces the support provided by customer service representatives while maintaining good customer experience.