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CrossEngage

Name: CrossEngage
Rating: 4.5 (2 reviews)

By CrossEngage

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Highlights : About CrossEngage

Analytics/ROI tracking

Drip campaigns

Visual analytics

Multi-channel collection

Website visitor tracking

Behavioral analytics

About CrossEngage

CrossEngage is a real-time customer data platform (CDP) with cross-channel campaign management. The platform integrates all available data sources to collect product data, user data, order data and behavioral data. Features for segmentation and automated customer journeys enable users to create campaigns across multiple marketing channels such email, direct mailing, programmatic advertising, social ads, and various other preferred channels. The customer data platform in CrossEngage allows users to get a true understanding of all data, and each person as an individual entity with comprehensive 360° customer profiles. Along with fundamental profile data, each profile includes a detailed customer history and current user behavior. CrossEngage’s high-performance data infrastructure allows users to react to customer activity in real time, and set specific events within the customer journey as triggers for corresponding marketing measures.

Specifications

Business Size

Startup

Customization

Yes

Deployments

Premise

Language Support

English

Platforms

Product Details

Features

Analytics/ROI tracking

Segmentation

Drip campaigns

Visual analytics

Dynamic content

Behavioral analytics

Customer profiles

Personalization

Search marketing

Multi-channel collection

Social marketing

Marketing automation

Website visitor tracking

Multivariate testing

Certified by ePrivacy

Benefits

CrossEngage enhances the data-handling functionalities of a CDP with cross-channel campaign management to engage customers.

Combine all user data into complete 360° customer profiles and provide marketing personnel with direct access to information, without the need for support from IT.

Set up particular events within the customer journey to serve as triggers to automatically send out marketing campaigns.

Use the CrossEngage segment builder to build complex customer groups to plan more specific campaigns, and get immediate feedback in real time.

CrossEngage fully complies with the GDPR, hosts data on secure servers in Europe, and is ePrivacy certified.

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