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AppsFlyer

Name: AppsFlyer
Rating: 4.5 (2 reviews)

By AppsFlyer

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Highlights : About AppsFlyer

Attribution Modeling

Audience Segmentation

Channel Attribution

Contextual Targeting

About AppsFlyer

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country.

Specifications

Business Size

Small

Customization

Yes

Deployments

Cloud

Language Support

English,Spanish,French,Portuguese,Russian

Platforms

Product Details

Features

Customer Journey Mapping

Activity Monitoring

Attribution Modeling

Audience Segmentation

Campaign Tracking

Contextual Targeting

GDPR Compliance

Deep Linking

In-App Events Tracking

Location-Based Marketing

Multi-Touch Attribution

Retention Tracking

Revenue Tracking

Time on Site Tracking

Website Analytics

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