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AdScale Software

Name: AdScale Software
Rating: 4.5 (2 reviews)

By AdScale

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Highlights : About AdScale Software

Social Marketing

Campaign Management

Budget Management

A/B Testing

Analytics / ROI Tracking

About AdScale Software

AdScale is a cloud-based platform devised for digital marketers to optimize advertising performance. Based on AI, it uses machine learning algorithms to enable automation and optimization of AdWords campaigns across Google Search, Google Shopping, Google Display, Facebook, Instagram, and YouTube. It utilizes proven mathematical and statistical models combined with an intuitive user interface to help advertising agencies, private advertisers, and in-house marketing teams boost the organization's advertising performance by reducing time-consuming and repetitive tasks. AdScale can also be used by store owners who would like to advertise on different e-commerce platforms. AdScale features a detailed activity dashboard that provides insight into ad performance by visualizing key performance indicators (KPIs) and analysis of individual accounts. It allows users to automate budget management and allocation across campaigns and generates insightful recommendations on various aspects like landing page performance, ad optimization, keyword optimization, and more. Other features include click-fraud protection, customizable reports, and continuous account structure optimization.

Specifications

Business Size

Startup

Customization

Yes

Deployments

Cloud

Language Support

English

Platforms

Product Details

Features

Social Marketing

Campaign Management

Bid Management

Keyword Research Tools

Budget Management

Search Marketing

Keyword Tracking

Account Alerts

A/B Testing

Analytics / ROI Tracking

Conversion Tracking

Segmentation

Benefits

The budget module automatically allocates funds to each campaign on both a monthly and daily basis to optimize utilization of advertising budget.

The algorithmic bid module automatically controls bids and bid adjustments 24 hours a day for all keywords and ad placements.

Actionable recommendations

Actionable recommendations can be generated from analysis of account objects, for campaign settings, keyword optimization, landing page performance, ad optimization and alerts, and more, which are presented to users with supporting data and detailed explanations.

Automatic distribution of reports to managers or customers

The reporting process can be automated with the white label report generator which allows users to select from built-in reports or create custom reports, and schedule automatic distribution of reports to managers or customers.

Dashboards give users insight into ad performance, with account-level dashboards for analysis of individual accounts, and a benchmarking dashboard for comparing KPIs.

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