Top 5 Ways To Generate More Leads For A SaaS Product in 2021

Over the past few years, lead generation strategies for software as a service (SaaS) product have significantly changed. Users have higher expectations from vendors and are more demanding than ever. Before purchasing a product and committing to a business, users explore more about the product that they wish to buy. They look for online reviews, compare alternatives, consider their friends’ opinions, and check out YouTube videos.

To match this, SaaS businesses have to alter their lead generation strategies to bring in quality leads that can be turned into actual customers. It is no longer about advertisements, but rather about personalization, quality content, visibility, value, and optimization.

Here are top 6 best lead generation strategies for SaaS businesses. Have a look:

1. Quality content

Quality content forms such eBooks, eGuides, and whitepapers represent one of the best opportunities for lead generation for SaaS products. Hence, companies need to invest in premium content creation or opt for content writing services that offers premium work.

The key to making successful premium content is developing exceptional and unique content that users will value. If your content is not up to the mark, you will build a poor reputation, and the leads you do generate will never make it to the buying process.

2. Free trial

Offering free trial offers your two benefits. Firstly, it increases the odds of current trial users converting into actual customers. Secondly, if you offer a top-notch free trial, you will get lots of users opting for it to try it out. Some of these users will not be ready to purchase, but they will see a huge potential in your product.

These users will share their experience of the free trial with their personal networks, and a good amount of those might end up taking up a trial, too. Ensuring an exceptional user experience for everyone is one of the best methods to get a constant flow of new leads coming in.

3. Integration with other products

The quickest way to start generating new leads for your SaaS product is integrating with other solutions. An easy method to come up with integration ideas is to begin by asking your users. Ask simple questions such as what solutions would you love to see our product integrate with? If you do not yet have many users, you can always use SEO services and digital marketing services to get answers to your questions. In addition to this, you will also get an added benefit of enhanced online presence.

Every solution you integrate with your product offers an opportunity to attract new customers and to strengthen your reputation.

4. Guest posting

Guest posting means reaching out to influencers, bloggers, and publishers, and requesting them to feature content you write. Most guest posts provide you an author bio where you can say about your company and you. This is bets for generating leads and directing the right people to your site. 

5. Hosting Webinars

Webinars are a great way to engage users to your site, and decide which of them are actually interested in your product. Attending a webinar needs a commitment to time, so the leads you get with them will frequently be of better quality as compared to other lead generation strategies.

Your webinars can be additionally boosted by getting other experts in the industry to help host them, thereby adding credibility and attracting in their own fans. If you are successful in developing a reputation for your webinars, users will repeatedly attend, and it will be an outstanding source of new business.

With that said, lead generation for SaaS products can be a piece of cake if done correctly. You just need to invest in different services such as digital marketing services, SEO services, content writing services, and web development services. WareBuy is one such platforms that offers different services and solutions well-suited to fulfill your business needs.